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NHL SKATES TO A STRONG START WITH DIGITAL PLATFORMS;
SHOWING
STRONG INCREASES PLUS RATINGS UP ON VERSUS
Momentum Builds From “Best Year Ever” on Business Side
FROM NHL PRESS RELEASE:
NEW YORK (April 15, 2010)
– The NHL continued its positive business momentum after a record 2009-10
season as the 2010 Stanley Cup Playoffs launched with triple digit
percentage increases in video starts and mobile consumption, and unique
visitors and page views on NHL.com earning double digit percentage increases
over last year, further validating the League’s digital strategy. The NHL on
Versus is also off to a fast start with double digit ratings increases for
the first day of the postseason.
DIGITIAL STRATEGY PAYS DIVIDENDS
The NHL continues to engage and connect with more fans than ever on
its digital platforms and the start of the Stanley Cup Playoffs accelerated
that trend. Some highlights:
-Video starts on NHL.com increased by 104 percent over the first day
of the postseason in 2009
-Unique Visitors to NHL.com were up 10 percent over last year (1.12
mm to 1.01 mm)
-Page Views on NHL.com were also up 10 percent (7.83 mm to 7.15 mm)
-Mobile page views were up 168 percent
VERSUS UP 14 PERCENT
Versus’ coverage of the first day of the Stanley Cup Quarterfinals
showed a 14 percent increase over last year, averaging a .39 overnight
rating (.34 - 2009) for the two games (Ottawa-Pittsburgh & Detroit-Phoenix).
Game 1 of the Ottawa-Pittsburgh matchup was up 16 percent over last year
earning a .43 overnight compared to a .37 last season (Game 1,
Philadelphia-Pittsburgh). The Detroit-Phoenix Game 1 also earned a 16
percent increase from last year generating a .37 compared to a .32 (Game 1,
St. Louis-Vancouver).
INTERNATIONAL ENGAGEMENT INCREASES
The start of the 2010 Stanley Cup Playoffs drove a record number of
downloads of NHL Ice Time 2010, the League's official app for the iPhone and
iPod Touch that is distributed outside of North America. It remains among
the top-five sports apps sold on iTunes in 20 countries outside of North
America
HIGHLIGHTS FROM THE NHL’S RECORD-BREAKING BUSINESS SUCCESS IN
2009-10
·
Corporate
sponsorship was up 20 percent
·
New
League partners this season include Geico, Starwood Hotels, Enterprise
Rent-A-Car, LG Electronics and Hershey’s Canada
·
Ad
spending on NHL® media increased by 37 percent over last season
·
Revenue
from big event platforms, led by the Bridgestone NHL Winter Classic®, are up
22 percent over last season
·
Unique
visitors to NHL.com surpassed last year’s record by 32 percent
·
NHL.com
attracted a single-day record 1.6 million unique visitors on Sunday, April
11 – besting last season’s regular season final day by 54 percent
·
NHL
Game Center Live™ subscriptions were up 25 percent
·
Sales
at
SHOP.NHL.com
were up 12 percent from last year’s record
·
Viewership
for NBC’s Game of the Week telecasts were up 13 percent
·
Ratings
for exclusive telecasts on Versus were up 29 percent
·
NHL
Mobile™ reached 1.6 million page views, an increase of 233 percent over last
season
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